Munson-Williams-Proctor Arts Institute announced on March 28 that the Utica museum and arts organization will now be called Munson, and share the first steps in a master plan to redesign its 10-acre, 25-building campus in the city’s downtown.
“Munson is a cultural heart of the region and a vibrant arts destination. Our dynamic brand and bold blueprint for the campus were developed over several years. These changes build on our vision and strengths to prepare us to better serve the region for generations,” said Munson President and CEO Anna Tobin D’Ambrosio.
Brooklyn design agency Order worked with Munson and its community to learn its history, mission, and vision to create a vibrant identity that honors the legacy of the 104-year-old organization and represents a lively outlook.
Coinciding with the name change is the announcement of a blueprint for a redesign of Munson’s campus. International architecture and urban design firm Cooper Robertson, headquartered in New York City, assessed Munson’s campus and created a campus master plan. The firm’s proposals for Munson include reimagined public green spaces, a potential cafe and an engaging family gallery in the Museum, and a maker’s studio and updated studio classrooms for Munson’s School of Art.