Strategic Financial Services, Inc. (“Strategic”), an independent, Central New York-based wealth management firm, is proud to announce that Bill Rust, has achieved his CFP® designation from the Certified Financial Planner Board of Standards, Inc. This designation is awarded to individuals who successfully complete the CFP Board’s initial exams, then continue ongoing annual education programs to sustain their skills and certification. This formal recognition further positions Rust as an expert in financial planning and advocate for Strategic’ s clients.


Rust joined the Strategic Financial Team in November of 2017 after moving back to the greater Utica area from Boston, MA. In Boston, Rust spent time at Edward Jones where he completed a Financial Advisor Career Development program which included one-on-one training, mentoring and real-world, on the job experience which launched his career into Financial Planning. In addition to his CFP® certification, Rust holds a BS in Management with a concentration in Financial Planning and Minor in Corporate Finance from St. John Fisher College.

“We are focused on helping people live great lives.  Our approach as a fiduciary is to build lifetime partnerships with consistent service, a straightforward approach and good people,” said Alan Leist, III, CEO of Strategic Financial Services. “We are proud of Bill’s commitment to continued development and the impact it will have on our clients success,” added Leist.

About Strategic Financial Services

In business since 1979, Strategic has a team of over 37 wealth management professionals, servicing more than 1,000 clients and managing $1.75 billion in assets. Areas of focus include Investment Management, Financial Planning and Corporate Retirement Plans.

Headquartered in Utica, NY with Satellite offices in Albany, Little Falls, Rochester, Rome and Syracuse, Strategic is an established wealth management firm and regional leader in the investment industry. While successfully growing from established roots, it continues to expand its geographic footprint and influence across the northeast and throughout the United States.

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