Rachel Smith Promoted to President at New York Sash

Third-Generation Leadership Transition Reflects Company’s Continued Growth and Family Values

New York Sash is proud to announce the promotion of Rachel Smith to President of the company, marking a significant milestone in its continued growth as a family-owned and operated business.

Rachel, daughter of owner Scot Hayes and CEO Jill Hayes, represents the next generation of leadership for the organization.Rachel has been an integral part of New York Sash’s leadership team, most recently serving as Vice President of Production and Fulfillment.

In that role, she focused on strengthening communication between departments, improving operational efficiency, and enhancing the overall customer experience. Her promotion to President reflects both her contributions to the company and its long-term vision for continued success.

Over the years, Rachel has played a key role in shaping internal processes and supporting team development, helping New York Sash maintain its commitment to quality, communication, and education. Her leadership style emphasizes collaboration and connection to employees and customers.

“Rachel has grown up with this company and truly understands what it stands for,” said Jill Hayes, CEO of New York Sash. “She brings a fresh perspective while staying grounded in the values that have guided us from the beginning. We are incredibly proud to see her step into this role and excited for the future of New York Sash under her leadership.”

As President, Rachel will oversee daily operations and work closely with the executive team to guide strategic initiatives, support continued growth, and strengthen the company’s presence.

For more information about New York Sash, visit www.newyorksash.com.