Product Manufacturer, Metaswitch, Announces Rebrand, New Features


On Monday, April 27, Northland’s free video conferencing and hosted phone software, Accession, became “MaX UC.” The product manufacturer, Metaswitch, announced the rebrand, along with several new product enhancements, which users can look forward to this week.

More than 2,500 local remote workers are currently using “MaX UC,” to stay connected with colleagues and customers while working from home. Northland is providing this platform free to all businesses in Central New York in response to COVID-19.

“When customers update their Accession applications, they will see the same platform they know and love, just with a different name,” said Jim McCarthy, president. “Our partners at Metaswitch made this change to reflect the powerful, all-in-one solution that this is. It’s your video conferencing platform, your phone system, your instant messaging tool, and so much more.”

Accession users were prompted to update their applications on Monday, April 27. Accession Desktop is now MaX UC Desktop, Accession Mobile is now MaX UC Mobile and Accession Meeting is now MaX Meeting.

Metaswitch, the manufacturer of the product and a national leader in unified communications technology, announced the name change in conjunction with several new product enhancements. The shift in branding reinforces the company’s focus on UCaaS, technology that connects and integrates various communications systems and collaboration tools, as well as mobility and the user experience.

Enhancements to the platform, which will become available to Northland users on Thursday, April 30, include SMS texting capabilities, BG Call Analytics and iACD, Integrated Automatic Call Distribution.

New customers as well as current Northland customers who need to expand their services are eligible to receive MaX UC video conferencing and phone software at no cost through June 30, 2020. No contract is required. For more information, to schedule a demo, or to request free licenses, visit or call (315) 624-2216.

To learn more about MaX UC, join Northland for a free webinar, “Technology to Unify Your Remote Team,” on Friday, May 1. Hosts Tricia Sticca, VP of Sales & Marketing, and Stacey Maier, Customer Training & Support Specialist, will discuss MaX UC in more detail and show users how to leverage the platform, beyond video conferencing, to work more productively, efficiently and collaboratively. Register at:

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