Lori Florack has been appointed Senior Vice President of Human Capital Management at Excellus BlueCross BlueShield.


Florack most recently served as president of Lifetime Benefit Solutions (LBS), a subsidiary of the Rochester–based Lifetime Healthcare Companies, where she oversaw the strategic plan and executive leadership of the organization.


“Since joining our team in 2010, Lori has established strong relationships and focused on engaging our workforce,” said Jim Reed, President and CEO of Excellus BCBS. “During her time as president of LBS, she led a major business transformation that has been credited in part to her team’s laser focus on culture and people.”


As senior vice president of Human Capital Management at Excellus BCBS, Florack

is responsible for providing strategic leadership to advance the organization’s overall health and workforce through culture, talent management, total rewards, and inclusion practices.


Florack is a graduate of the State University of New York at Fredonia and Baruch College, where she earned her master’s degree. She began her career at Andiamo Partners in New York, NY. She joined Excellus BCBS in 2010 serving as the leader of the Organizational Development department, Sales Training, and the director of Talent Management.


A board member of the Rochester Education Foundation and the Penfield Presbyterian Early Learning Center, Florack also volunteers with the National Human Resources Association.


Florack and her husband reside in Penfield and have two children.

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