Paige Marketing Communications Group, Inc. (The Paige Group) is pleased to announce the appointment of Carrie McMurray to the position of chief strategy officer and Allison Damiano-DeTraglia to the position of chief operations officer. In addition to their corporate leadership roles, they each will continue as key account leads and principal consultants to The Paige Group’s clients, leading the development and implementation of strategic marketing and communications programs.
The Paige Group operates three synergistic lines of business including marketing communications, strategic communications consulting, and Paige Studios video and photography services.
As chief strategy officer (CSO), Carrie McMurray is responsible for developing and executing the agency’s strategic plan and organizational initiatives. McMurray will apply research and market analysis data to grow agency lines of business, develop sustainable implementation action plans, and ensure that metrics and performance pointers are in place. She recently celebrated 24 years with The Paige Group, in that time having held increasingly responsible positions in account services and planning, most recently serving as vice president/planning.
“From day one, I knew the agency’s ability to innovate and remain at the forefront in a dynamic and constantly changing environment was truly unique,” said McMurray. “I am deeply honored to have the opportunity to advance The Paige Group’s strategic vision and work side by side with our talented team. Their desire to continuously learn and embrace new opportunities is the heartbeat of our ability to deliver powerful creative and insights to our clients.”
As chief operations officer (COO), Allison Damiano-DeTraglia is responsible for overseeing internal daily operations to ensure the company’s operations support the vision and strategy of the organization. Damiano-DeTraglia will lead initiatives that help maximize efficiencies and increase overall productivity by promoting adherence to current operational policies and recommending process/policy improvements. She is in her 19th year with The Paige Group, having continuously advanced in client account services and agency operational responsibilities, most recently serving as vice president/account services.
“Our company has an extraordinary ability to anticipate changes that can influence our clients’ success, and we use these insights to continuously optimize our operations,” said Damiano-DeTraglia. “I am excited to serve as COO and have the opportunity to collaborate with our exceptional team to further enhance the company’s operational strength, so we can continue to innovate and create advanced solutions for our clients.”
“These appointments recognize the exemplary contributions that McMurray and Damiano-Detraglia have made to our company’s growth and stability, while further solidifying a strong executive management team,” said Nancy Pattarini, president and CEO of The Paige Group. “Their foresight and leadership over the years, along with the innovative thinking of our excellent team members, have ensured The Paige Group’s continuous success.”
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