While the month of October marks the kick-off of National Breast Cancer Awareness Month, the American Cancer Society’s efforts in the fight against Breast Cancer last longer than the month. Utica, New York’s Real Men Wear Pink (RMWP)campaign has been gearing up since July, and the ambassadors are eager to kickstart their part in the fight. Utica RMWP Ambassador Israel Acosta, of M & T Bank, has meshed his passion for biking with his campaign to put on the “Real Riders Wear Pink” Bike Ride, with a goal to raise $10,000. Acosta has partnered with fellow RMWP Ambassador, Eddie Barone, of Empower Federal Credit Union, and Jason Remington, owner of Trek New Hartford, to plan this cycling event.

Israel Acosta anticipates that the event will be fun and exciting, and will, more importantly, raise necessary funds for breast cancer. Acosta stresses the importance of breast cancer research and funding because “it’s only a matter of time before someone you know and care about is impacted.”

The bike ride – which takes place on Saturday, September 17, 2022, has two options for riders: a 53-mile scenic route from New Hartford, NY to Sylvan Beach and back which starts at 9:00 AM, or a more relaxed 20-mile loop starting at 10:30 AM. Riders will meet at the Trek Store of New Hartford, located at 8411 Seneca Turnpike Suite 109, New Hartford, New York 13413.

All riders will enjoy food and beverages, have a chance to win door prizes, and have the option to celebrate afterwards in a post-ride gathering with live entertainment provided by Shawn “Big Sexy” Smith! The post-ride celebration is scheduled to start at 12:30 PM. There is a $50 registration fee, and all net proceeds will benefit the American Cancer Society’s Real Men Wear Pink campaign. Riders are also highly encouraged to fundraise, with prizes being given out for reaching the $100, $250, and $500 marks. Riders that reach the $500 milestone will receive an event cycling jersey and have the chance to win other prizes like bike apparel and gear.

Local leaders in Utica, New York are stepping up and supporting the Real Men Wear Pink campaign. The campaign is designed to engage more male community leaders and influencers in the Society’s mission to eliminate breast cancer. Community leaders around the nation use the power of wearing pink to draw attention to the cause, events, and social media to raise awareness and funds for the American Cancer Society’s breast cancer initiatives.

For more information on the bike ride, visit: https://runsignup.com/realriderswearpink

For more information on Real Men Wear Pink, visit: www.RealMenWearPinkACS.org/UticaNY

The American Cancer Society exists to improve the lives of cancer patients and their families. They are the only organization that integrates discovery, advocacy, and direct patient support to measurably improve lives. Through their commitment to these areas of focus, they are working to ensure everyone has a fair and just opportunity to prevent, detect, treat, and survive cancer. For more information visit https://www.cancer.org/.

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