Local Businesses Need Impactful Websites
Hey there, local heroes! Got a Google Business Profile sizzling with your awesome services and stellar reviews? Great! But if you’re still rocking one of those basic websites built through your Profile, prepare for a friendly nudge from Google in March 2024. That’s when those websites will officially say goodbye, leaving customers redirected straight to your Business Profile instead.
Think of it as a digital upgrade, a chance to ditch the pre-built and embrace something more personalized, more “you.” But here’s the catch: the redirect party only lasts until June 10, 2024. After that, visitors landing on your old website will encounter a digital tumbleweed, not the dynamic business you are.
Plan for Your New Local Business Website
So, what’s the plan and estimated cost for your local business? Here’s your action guide:
- Face the Facts:
- The deadline is March 2024. Sayonara, basic websites!
- The new normal for these sites is that your customers and prospects will be redirected to your Google Business Profile.
- The end date for redirects is June 10, 2024. Beyond that, it’s a digital ghost town.
- Embrace the Upgrade:
- Get a real website! Time to ditch the cookie-cutter and build a website that reflects your unique brand and shines with your personality.
- Update your Google Business Profile with your latest offerings. Don’t forget to tell Google your new website address!
- Spruce up your Business Profile too! Add stunning photos, engaging posts, and enticing offers.
- Don’t Panic, Get Strategic:
- Start planning now! Don’t wait until March to scramble. Choose a platform, brainstorm content, and get your creative juices flowing.
- Consider your marketing budget. Website builders are available for every pocket, from DIY options to professional designs. Remember, you get what you pay for, and your website is important to your business.
- Focus on the essentials. Ensure your website is mobile-friendly, easy to navigate, and showcases your business’s best assets.
- Measure, Maximize Impact:
- Discover what works. See how many visitors click on your Google Business Profile and what actions they take. Use this data to optimize your content, calls to action, and overall user experience.
- Track conversions. Watch how customers interact with your local listing. Measure bookings, phone calls, directions, website clicks, etc., to understand how they interact with your Google Business profile. Identify how important your website is and where there are areas for improvement.
- Local search boost. A strong website presence strengthens your local search ranking, making it easier for potential customers to find you online.
- Power of Reviews:
- Build trust and credibility. Positive reviews act as word-of-mouth recommendations, encouraging potential customers to choose your business over your competitors.
- Improve Local SEO. Google loves businesses with good reviews, ranking them higher in local search results.
- Get instant feedback. Reviews provide valuable insights into customer experience, helping you identify areas for improvement and demonstrate responsiveness to your audience.
In today’s digital age, your website is no longer just a small two-page Google Business Profile site; it’s the prime real estate of your brand. It’s your 24/7 salesperson. Working tirelessly, even while you sleep, to showcase your offerings, engage customers, and drive conversions. It’s also your brand ambassador. Every element, from design to content, reflects your business and values, shaping how the world perceives your business. Finally, your website is the hub of your digital ecosystem. It connects your social media, advertising, and email marketing. It’s the central point of your online presence, so invest in it.
Your New Website is an Opportunity
This Google Business Profile website change isn’t a setback; it’s an opportunity. It’s a chance to create an online space that truly represents your brand and connects you with customers on a deeper level. So, roll up your sleeves, unleash your inner digital wizard, or hire a team of experts and get ready to build a website that rocks!